About Applied Understanding
In a world where digital tools evolve faster than organizations can adapt, the real challenge isn’t just building better technology — it’s making sure people can use it effectively.
Applied Understanding bridges the gap between human behavior and technology performance.
We rely on decades of experience in user research, digital strategy, business process consulting, and data analysis to deliver practical, realistic solutions. Then we deliver targeted, practical solutions that optimize the systems you rely on and ensure that your people, customers, and prospects can use them effectively.
With Applied Understanding, you won’t just know what’s happening. You’ll know why it’s happening — and exactly how to fix it.
Our Approach
You can’t optimize technology until you understand the humans behind it.
Using systems thinking and human-centered methodologies — including interviews, surveys, moderated user testing, process mapping, market research, and data analysis — we uncover not just what your technology challenges are, but why they happen and how to solve them.
When you work with us, you’ll walk away with:
A clear picture of how your teams and customers interact with your systems
Insight into how technology impacts your brand and business outcomes
A detailed action plan for improving performance, efficiency, and ROI
With over 50 years of combined experience helping organizations at the intersection of people and technology, Applied Understanding ensures you get the most from your digital investments.
Contact us
Let’s talk!