How we can help

Don’t see your situation here? We get it: every organization is different and there are rarely “one-size-fits-all” solutions to today’s complex technology challenges. But if you have a situation where you feel that something just isn’t right with that place where people and tech come together, chances are Applied Understanding can help. Contact us and let’s talk about how understanding people can help you get the most out of your technology investment.

  • Situation: Your organization’s website, landing pages, or SaaS product isn’t converting visitors into leads, customers, or users — and you don’t know why.

    How we can help: Applied Understanding can uncover the human, UX, and content reasons behind underperformance and deliver a plan to fix them. text goes here

  • Situation: Your organization is planning a new website, app, intranet, or CRM system but you aren’t sure if it’ll align with actual user needs and/or your organiztion’s objectives.

    How we can help: Applied Understanding can prevent expensive mistakes by conducting user research, process mapping, and requirements gathering before you build, saving both time and money. text goes here

  • Situation: You’ve head a lot about AI and you’re wondering how your organization can use it to become more effective, more efficient, and more profitable but don’t know where to start, much less how to roll it out to your internal teams.

    How we can help: Applied Understanding can give you a 360-degree view of your internal and external touchpoints, analyze your current processes and workflows, and discover what your customers and prospects needs to deliver a comprehensive AI and/or marketing automation strategy, product and vendor recommendations, and a comprehensive plan for integrating these powerful new technologies into your organization.

  • Situation: Your web team is receiving feedback like “your site is confusing” or “the platform is too hard to use” but they don’t have structured data and/or enough detail to diagnose the problems.

    How we can help: Applied Understanding can gather qualitative and quantitative data in order to systematically map the friction points so that your web team can prioritize improvements to improve site performance and increase customer satisfaction.

  • Situation: Your organization has invested significant time and resources implementing a new internal tool to increase productivity and improve operations such as a new CMS, ERP system, or ticketing platform. Unfortunately, it doesn’t seem that your investent is going to be paying off because your new tool is being used properly by staff, slowing operations down, lowering morale, and becoming a drag on your business.

    How we can help: Applied Understanding can assess internal stakeholder processes and identify training gaps, usability issues, or governance flaws and develop a strategy to fix the issues so you can get the most out of your technoloigy investment.