Everything works better when people come first.
At Applied Understanding, we help organizations solve technology problems and improve performance by focusing on the human side of digital systems.
Whether it’s boosting landing page conversions, streamlining SaaS products, or ensuring your website content gets updated when it should, we uncover what really happens when people interact with your technology — and why.
Then, we deliver actionable, data-driven solutions that eliminate guesswork, accelerate decision-making, and maximize the return on your technology investments.
Our Services
Research and Discovery
Our Research & Discovery services uncover the insights needed to guide smarter decisions. We analyze user behavior, stakeholder goals, market conditions, and the full customer experience. The result is a clear, evidence-based foundation for effective strategy and design. Learn more.
Content & Communications
Our Content & Communications services ensure your message is clear, consistent, and impactful. We develop content strategies, streamline content governance, and create compelling content that supports your brand. Through digital brand experience analysis, we align every touchpoint with your audience’s expectations. Learn more.
Strategy & Operations
Our Strategy & Operations services help you plan, build, and manage digital initiatives with confidence. We develop website strategies, streamline business processes, and turn data into actionable insights. From defining requirements to writing RFPs and selecting the right vendors, we support every step of your project’s success. Learn more.
Our Approach
You can’t optimize technology until you understand the humans behind it.
Using proven human-centered methodologies — including interviews, surveys, moderated user testing, process mapping, market research, and data analysis — we uncover not just what your technology challenges are, but why they happen and how to solve them.
When you work with us, you’ll walk away with:
A clear picture of how your teams and customers interact with your systems
Insight into how technology impacts your brand and business outcomes
A detailed action plan for improving performance, efficiency, and ROI
With over 50 years of combined experience helping organizations at the intersection of people and technology, Applied Understanding ensures you get the most from your digital investments.
About
Applied Understanding
In a world where digital tools evolve faster than organizations can adapt, the real challenge isn’t just building better technology — it’s making sure people can use it effectively.
Applied Understanding bridges the gap between human behavior and technology performance.
We rely on decades of experience in user research, digital strategy, business process consulting, and data analysis to deliver practical, realistic solutions. Then we deliver targeted, practical solutions that optimize the systems you rely on and ensure that your people, customers, and prospects can use them effectively.
With Applied Understanding, you won’t just know what’s happening. You’ll know why it’s happening — and exactly how to fix it.
Contact Us
Need help? Let’s talk!